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The site states the following, "Best Taxi Fare Deal Confirmed! ABOUT TAXI ON CALL." We observed that the web page stated " Some cities in the country are still notorious about their taxis refusing the passengers." It also stated " In cities like Kolkata, this is a regular happening. Thanks to the efforts from the authorities, that is not the case in Delhi. The big cities thrive and grow on economics for which taxis play an important role! It is of prime importance for a taxi service! Imagine a person relying on a taxi service that never turns up, or does so at a late hour! Many of the travele." The header had Online Taxi in Delhi as the highest ranking keyword. This keyword was followed by Lowest Fare Taxi in Delhi and cheapest taxi in Delhi which isn't as urgent as Online Taxi in Delhi.